Purpose and outcome
Gain insights from leading legal experts within the medical device industry on how to optimize your local footprint when marketing medical devices in Norway, United Kingdom and France.
 
Due to the EU legal framework, many online advertising activities will be covered by the principle of ‘home country control’ (i.e., laws not stricter than those in the country where the company is established). That said there are many online/cross-border marketing activities not covered by the home country control-principle and there are also exceptions to this under national law.
 
The purpose of this course is to provide you a high-level overview of relevant rules to consider when structuring a marketing strategy to reach Norway, United Kingdom and France, including how these rules are enforced by the local regulators.
 
After the course the legal team together with market access, marketing and sales should be able to better assess risks and opportunities, having discussed questions such as:
 

• What overall principles apply to online medical device advertising aimed at the particular market?
• Is there a risk that foreign law applies even though the company is established in Denmark and targets HCPs located abroad by e.g., testimonials and cookie data?
• Is SoMe exchange with HCPs abroad subject to disclosures / reporting and is it permitted to pay for advice if the HCP works a public hospital?
• Is it legal to send free samples of medical devices to recipients abroad in response to email requests and does it trigger transparency or company registration obligations in the country of destination?
• What are the local sanctions for breach and how are they enforced?

 
Content
The course is focusing on:
 

• Marketing of medical devices towards the public and healthcare professionals – opportunities and pitfalls
• Online and cross-border marketing – view of the local regulators
• Restrictions on economic benefits
• Transparency obligations and transfer of value
• Recent sanctions by regulators and courts
• Local trends and hot topics

 
The moderators will receive questions before and during the course for further discussion. Questions not addressed during the course or received after are followed up separately by the moderators.
 
The experts have vast experience from advising the industry and handling matters with regulators which they will share with the participants in one-hour sessions.
 
Who should attend
This course is relevant for employees responsible for legal, market access, marketing and sales with activities in or planned for Norway, United Kingdom and France.
 
Moderators and trainers
Martin Dræbye Gantzhorn, Partner, Bech-Bruun
Emil Bjerrum, Senior Associate, Bech-Bruun
Select local experts, Bech-Bruun